Cross Platform
Advertising
Perfect Meals
TV Show
Each week,
we will visit world-class chefs in their
restaurant kitchen and watch them prepare one of
the seven cuisine courses from appetizer to
dessert. The show will start in the
PickaRestaurant.com Studio kitchen for a little
history on cuisine utensils, ingredients,
preparation methods and a small touch of cuisine
specific etiquette. The show then moves to a
company expert or representative that will
demonstrate or explain something specific to the
cuisine. The show will end in the studio with
mention of visiting the site for more show
information, registering for free meals, and a
wrap-up and credits. In between,
course-by-course, we visit a different chefs Top
Pick restaurant. We start with a pan of the
exterior and brief introduction of the
restaurant, we move to an interior show giving
mini review of the setting and atmosphere and
step into the chef’s kitchen preparing the
course with step-by-step instruction.
Convergence of medias and extension of the
PickaRestaurant.com brand will occur with this
merger of TV, Internet & Print. In 2005 nearly
3.65 million users received million pages of
restaurant related content at
PickaRestaurant.com. The site is operating in
its sixth year with an audience of over 10
million visitors since its inception. Not only
will the Internet site be used as a promotional
tool for the show, but it will also act as an
interactive tablet with show viewers recording
their favorite recipes, restaurant reviews, and
voting for their favorite chefs. Each week
viewers may register to win a meal for two given
away at each featured restaurant.
Contact Charles Kandutsch, Editor
214-631-0001
Charles@pickarestaurant.com